DIY Marketing

“Publicity is the life of this culture. Without publicity capitalism could not survive and at the same time publicity is its dream.”
– John Bergner

Publicity. It’s such a simple concept, yet there’s so much to it!

Today we ask the simple question “does everyone who needs to know about your and your business actually know who you are, what you do and how you can help them when they need it?”

If you were to survey your target market, would they know who are you? Would they have met you at a networking event, seen an article that you’ve written in the paper, attended an open house that you put on or met you at a local chamber of commerce function? If you answered no to all of those, today is your day!

Checkout the action steps and resources in today’s DIY marketing month e-course email for some great ideas on how to ‘get slightly famous‘ in your community.

Still not signed up? Join the entrepreneur’s DIY marketing e-course and get the free e-book “30 Ideas in 30 Days” today!

Maps encourage boldness. They’re like cryptic love letters. They make anything seem possible.
– Mark Jenkins, “To Timbuktu”

For every event that happens, there’s always a back story. I’m betting that for your company, there’s a great back story as well! For the Entrepreneur’s Do It Yourself Marketing Month event, the back story is pretty simple. I was taking some of my own advice about aligning my marketing with an existing event and searching for a ‘marketing oriented’ month, day or weekly holiday. Oddly enough, when searching in Chase’s, I found only one event with marketing in the title, and that was Entrepreneur’s Do It Yourself Marketing Month. Knowing many entrepreneurs that are on a DIY marketing budget, I though that this would be a perfect opportunity to put something together for them, and so many others like them who are in need of some marketing ideas and direction to keep things moving forward.

So, with that, let’s get on with the first day.

While I’m not going to release the entire contents of each course day in a blog post, I am going to give you a glimpse of what we’re covering on each day and give you and opportunity to sign up for the e-course, download the e-book and follow along!

Every good journey starts with a map…of some sort. Maybe, like perhaps your current entrepreneurial journey, the map was only in your head, but you had a map nonetheless. For those of you that know me, you know that I’m a huge fan of mindmaps. I use them for everything (including developing this program). On day one of the e-course, I offer you a couple of great Word and Excel documents as marketing plan templates to work through, as well as a couple of mind maps that I’ve found helpful in doing my clients’ marketing plans, as well as my own. These tools will help you along as you work through the DIY marketing month.

Still not signed up? Join the entrepreneur’s DIY marketing e-course and get the free e-book “30 Ideas in 30 Days” today!

It’s ready, are you? Are you ready for 30 great ideas for the 30 days of Entrepreneurs DIY Marketing Month this June?

Let’s make something clear at the beginning. Not every idea in here is meant to work in every business. But you can be sure that you will find several that will work in your business!

I’ve pulled together some of the best ideas that have universal appeal, but not everything will work for you. Please use what you can and discard the rest. This e-book is simply a catalyst for your marketing endeavors and business growth. The ideas herein are meant to be internalized and adapted to your own needs, your own business, your own market conditions and mixed in with your own brand of creativity and innovation. Anything less just wouldn’t fit your entrepreneurial spirit!

I know that the ideas here, and the ideas and action summaries delivered each day in the Entrepreneurs “Do It Yourself” Marketing Month e-course will get you the results you’re seeking!

The key to making marketing work for you, whether it’s an idea you read in this book, come up with on your own or pick up from another resource is to maintain focus and consistency. Don’t go overboard and dilute your efforts by trying all of these ideas at once. It won’t work, your efforts will be too diluted and it will be nearly impossible to track what worked and what didn’t.

Marketing is a daily thing. If you’re not doing a few things every day to market your business, you’re falling behind. Jay Conrad Levinson, the creator of the popular Guerilla Marketing book series, once wrote:

“One good marketing idea is a precious commodity. One good marketing idea that you can implement all by yourself is equally desirous.”

Enter Your Name and Email in the Sign Up Form to the Right and Download Your Copy of 30 Ideas in 30 Days Today! »

Some of you have asked some questions about the Entrepreneurs “Do It Yourself” Marketing Month e-course.

How will I receive the e-course?
The course content will be delivered in the form of a daily email for 30 days in June. Yes, weekends included. You may be relaxing, but your marketing never should be!

Will there be assignments?
Yes. It’s your business and your marketing. You can do as much or as little as you like. You’ll get out what you put in!

Here’s a sneak peak at a few of the things that you’ll learn.

Does everyone who should know you in your target market know about you and your business? Do they know what you do? Do they how you can help them? Do they know how they can be a great referral partner to help get you to the right customers? On day one, we’ll cover the bases on how to set the wheels in motion to dramatically increase your visibility in 30 days.

What does your marketing roadmap look like? On day 2, we’ll put together a simple but comprehensive marketing roadmap for the rest of the year that you can stick to with whatever time and budget you have at your disposal.

Do you market your business every day? On day 8 you’ll learn how to integrate marketing your business into your daily activities even if it’s just for a few minutes a day. Remember, we’re not talking about selling (generating revenue today), we’re talking about building a long-term marketing platform to ensure future revenue that you can accomplish through consistent effort!

June is Entrepreneurs “Do It Yourself” Marketing Month!

Even the bravest of entrepreneurs can be immobilized when faced with marketing their businesses.  In honor of the millions of entrepreneurs in the U.S. and across the globe, we’re providing approachable marketing solutions just in time for Entrepreneurs “Do It Yourself” Marketing Month in June.

“As an entrepreneur myself, I know how challenging it is to keep marketing ‘top of mind’ and to stay front of mind with your customers when you’re wearing multiple hats and responding to multiple demands”

For the month of June, MarketingSavant is reaching out to fellow entrepreneurs with a series of free marketing-focused services. The DIY marketing plan includes several resources that entrepreneurs can quickly put to use, as well as tools to build their own long-term marketing plans, including:

• “30 Days of DIY Marketing” e-book, an excellent resource that provides a marketing calendar and more than 30 do-it-yourself marketing ideas to grow your business over the summer;30-day e-course, delivered daily by email, highlighting marketing tips
• Eligibility to receive one of 10 free copies of the book, “Guerilla Marketing in 30 Days” by Jay Conrad Levinson and Al Lautenslager
• Free access to an upcoming BlogTalkRadio program featuring insights from Al Lautenslager, a well-known and respected guerrilla marketer
• Tips for reaching out to the media to obtain media coverage on your event/product/service
• Much more!

Since DIY marketing isn’t something that can be adequately covered in a day or even a week, we’ve put together the comprehensive plan and e-course delivered over a month’s time, during which entrepreneurs can learn and implement marketing in realistic portions.
To participate in the free DIY marketing plan and boost your business’ marketing efforts, sign up the for 30 day Entrepreneurs DIY Marketing e-course today!