Day 10…Meaningful vs. Mindless Marketing Day
If you’ve ever read the book “Meaningful Marketing” by Doug Hall and Jeff Stamp, you’ve seen the comparisons that they draw between what makes up a ‘meaningful’ marketing approach and what constitutes a ‘mindless’ approach to marketing. Their book is one of my favorite marketing books of all time because it takes a look at over 2000 marketing articles and cases and draws out the statisitcally verifiable data points that illustrate which marketing approaches work and which don’t.
Today is all about taking a long hard look at your own marketing plans, campaigns and materials, as well as those of your competitors and determining how much is really meaningful and what’s just just mindless or meaningless.
Are you doing meaningful or mindless marketing? Sign up for the Entrepreneur’s Do It Yourself Marketing Month 30-day e-course to find out!
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