Day 4…Is ‘Giving Back’ Part of Your Marketing Strategy?
“Money is like manure; it’s not worth a thing unless it’s spread around encouraging young things to grow.”
– Thornton Wilder from “The Matchmaker”
“We make a living by what we get, but we make a life by what we give.”
– Winston Churchill
When in doubt, get involved. That’s my motto. You don’t think that you’re ‘getting enough’ from membership organizations, get involved. Not known well enough in the community (see yesterday’s the lesson from 6/2), get involved. Volunteering is a marketing tactic, and a wonderful one at that!
Great companies have always done this. They have always gotten involved in the communities that they serve to reap benefits way beyond their profits and market share. There’s something about the very fabric of communities that almost demands that entrepreneurs get involved at every level.
The question is, how are you involved? Did you know that ‘volunteering’ and ‘getting involved’ in local charities, serving on scholarship boards,
heading up a cause or steering committee and speaking and sharing your wisdom with local youth and service groups can pay huge dividends in
growing your business? If not, now’s a great time to start!
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