DIY Marketing

Hi, welcome to day 2 of the Entrepreneurs
30-day Do-it-Yourself Marketing e-Course! Let’s continue!

Oh, and if you just signed up, you can see the course info we’ve
already covered right here:

http://www.diymarketingmonth.com/e-course-email-recap/
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“There is no such thing as bad publicity except your own obituary.”
– Brendan Behan
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Visibility in your target sector is made up of equal parts
publicity, networking and a good sound marketing plan. All too
often, an aspiring, publicity seeking entrepreneur will rush into
their quest for visibility and ubiquity and fall short of their
expectations because they failed to survey the sector that they
should be targeting, segment and position themselves for that
sector and ultimate approach the job of ‘becoming known’ in
anything but strategic fashion. Your goal is to be known by the
right people, not just to be known period.

In the Entrepreneur’s QuickStart Guide: 30 Days of DIY Marketing,
you were asked to put together a quick set of targets. Now is a
great time to pull out the targeted list that you made during that
exercise or one that you might have developed previously and look
closely at the sectors on your target market list. Do any of the
targets overlap? How could you reach people in each sector? What
publications do they read? What meetings to they attend or what
conferences to they go to?

One of the easiest things that entrepreneurs can do to set
themselves up for success in their industry is to map out their
target audiences and ensure that everyone knows who you are and
what you do and how you might be able to help them should a need
arise. This is not a one-time exercise either. For me, this is a
daily question.

***** ACTION SUMMARY *****

1. Build a quick target sector map and determine, for each sector,
the top 5 places that you’d be likely to ‘run into’ your target
prospect. We’ll call these ‘target sector hotspots.’

2. Spend a few minutes each day working through the list of target
sector ‘hotspots’ by making personal contact, submitting articles
to publications or offering your expertise.

***** RESOURCES *****

>> BizTimesMedia of Milwaukee, WI has a small but effective guide to
public relations that’s worth a read:
http://www.biztimes.com/biztimes/A-Guide-to-PR.pdf

>> If you’re looking for some solid networking strategies, I
recommend the book “The 29% Solution: 52 Weekly Networking Success
Strategies” by Ivan Misner and Michelle R. Donovan

Well, that’s all for now! Be on the lookout for next lesson
tomorrow morning!

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If you would like to learn more about MarketingSavant’s marketing
strategy, thought leadership or social media services, where you
work directly with me to build your business through strategic
marketing, go to:

http://www.marketingsavant.com/diymarketing

I’ve created a special set of offerings just for DIY Marketing
e-course members.

And, as always… think big and market well!

Yours truly,

Dana VanDen Heuvel

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MarketingSavant(TM)
Leading Through Thought
Social Media // Thought Leadership Marketing
www.marketingsavant.com
dana@marketingsavant.com
Twitter: danavan
888-989-7771
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