e-Course Day 23 Email
SUBJECT: [DIY Marketing] It’s Time to Get Slightly Famous
Fame is overrated, unless, of course, you are
someone who is famous! About six years ago I first encountered
a book by Steven Van Yoder called “Get Slightly Famous” and it’s
been a perennial resource ever since. It’s a book that I’ve gifted
to many people since and it’s the book that I recommend every
entrepreneur read. Let’s look at getting slightly famous with
your marketing.
Oh, and if you just signed up, you can see the course info we’ve
already covered right here:
http://www.diymarketingmonth.com/e-course-email-recap/
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“To enjoy “slightly” famous status, you don’t have to be insane.
But, you must cultivate a brand identity that will become the
guiding star of your entire business.”
– Steven Van Yoder
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There are six keys to getting slightly famous, according to Van Yoder.
I’ve followed these, for better or worse, for my entire career and
they’ve served me well.
1. Targeting the Best Prospects
Slightly famous entrepreneurs focus their marketing to target the
best prospects. They have a DEEP understanding of who they want to be and for whom. Everyone in your target market should know you and know why it matters to them to know you.
2. Developing a Unique Market Niche
Pick a niche, dominate, and them move forward from there.Rather
than fight for attention in a broad market, go narrow and own the
conversation
3. Positioning Your Business as the Best Solution
Positioning is about identifying a key attribute of your company
not offered by competitors and that is clearly valuable to your
target market.
4. Maintaining Your Visibility
This was the thing that stuck in my mind and it’s been a driving
force in my business ever since. When was the last time your name
appeared in print? Yesterday? Last week? A month ago? Just because
you remember doesn’t mean a potential customer will.
5. Enhancing Your Credibility
The surest way to earn credibility is by establishing yourself as
a “recognized” expert with intimate knowledge of your clients,
customers and industry. Experts out-position their competitors
because they are recognized as knowing more than their competitors.
6. Establishing Your Brand and Reputation
Slightly famous entrepreneurs use their smallness and specialty
in ways that corporate giants can’t touch. They make sure their
brands strike an emotional chord by bringing their business “soul”
to the forefront of their marketing.
Trust me on this one. Getting slightly famous will ensure that
all your marketing efforts pull in the same direction and give
you the lift that you’re seeking for your business. You’ll waste
less time, make fewer marketing mistakes, and stand out in a
cluttered marketplace.
***** ACTION SUMMARY *****
1. Focus for the next day on the six steps above. What will
you do in each area to ‘get slightly famous’?
***** RESOURCES *****
>> “Get Slightly Famous” by Steven Van Yoder
Well, that’s all for now. Be on the lookout for next lesson
tomorrow.
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If you would like to learn more about MarketingSavant’s marketing
strategy, thought leadership or social media services, where you
work directly with me to build your business through strategic
marketing, go to:
http://www.marketingsavant.com/diymarketing
I’ve created a special set of offerings just for DIY Marketing
e-course members.
And, as always… think big and market well!
Yours truly,
Dana VanDen Heuvel
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MarketingSavant(TM)
Leading Through Thought
Social Media // Thought Leadership Marketing
www.marketingsavant.com
dana@marketingsavant.com
Twitter: danavan
888-989-7771
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