DIY Marketing

SUBJECT: [DIY Marketing] Do You Have an Irresistible Offer?

Remember “30 minutes or less” or it’s yours
for free? Who was that? Of course, nearly all of you guessed
the correct answer – Domino’s Pizza. That’s an irresistible offer!

Oh, and if you just signed up, you can see the course info we’ve
already covered right here:

http://www.diymarketingmonth.com/e-course-email-recap/

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“At last, a soup as irresistible as me.”

– John Lithgow (speaking on behalf of Campbell’s soup)

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This is the supreme challenge of every entrepreneur. To make your
product/service/cause offer so irresistible that people just can’t
help but do business with you. When you find it…let me know,
because I’m still searching!

Seriously. This is a challenge, but its one worth pursuing. Today
we’ll take a look at what you can do to take your offer closer to
irresistible status and see a couple of examples of marketers who
have already done it to try to learn from them.

What’s an “offer?” Really, what is it? In short, it’s a proposition
for exchange. You give me this and I’ll give you that…is usually
how it goes.

Some great historical offers:

“Be All You Can Be” (the Army’s slogan for over 20 years)

“We try harder because we’re #2″ (Avis’s course-changing offer)

“When it absolutely, positively has to be there overnight” (FedEx)

It’s all very simple, really. There are a several key questions that
everyone asks – and that you need to have a damn good answer for -
when they encounter your marketing, advertising, sales pitch or
while they’re visiting your store or listening to your presentation.

1. Who the hell are you? (Really, who are you, as a company, as a
person as a reason why they should give you money?

2. Why should I care? (If you’re not telling them why you matter to
them, individually, then you’re irrelevant. Stop wasting my time.)

3. Why should I believe you? (Are you telling the truth? There’s this
thing called the Internet. I can find out anything about you that I
want in three seconds.)

4. What are you really trying to sell me? (Are you trying to sell me?
What is it? Stop using so much jargon, I don’t understand you.)

5. How much is it? (Just tell me a price, damnit.)

6. What’s in it for me? (Not the company, but me, personally. Will
you make me look good? I really want to look good if I make this
decision and buy your stuff.)

Think about it. You’ve done this too. You’ve had those questions
during a conversation, while watching a commercial, in the middle
of a meeting – all the time!

Your goal, in creating an offer that people can’t resist, is to
answer those question in your website copy, your commercial, your
sales presentation and everywhere, in some form.

***** ACTION SUMMARY *****

1. Go back over the questions above. How would you answer those
for your organization, project or product? How have your customers
answered them? Ask them!

2. For the next week, be on the lookout for GREAT OFFERS from other
companies. What gets your attention, causes you to click, turns
your ear for a closer listen or incites an impulse buy on the spot.
Collect those ads, ideas and experiences and use them to enhance
your offer.

***** RESOURCES *****

>> “The Irresistible Offer: How to Sell Your Product or Service
in 3 Seconds or Less” by Mark Joyner
http://www.theirresistibleoffer.com/index3.html

Well, that’s all for now. Be on the lookout for next lesson
tomorrow.

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If you would like to learn more about MarketingSavant’s marketing
strategy, thought leadership or social media services, where you
work directly with me to build your business through strategic
marketing, go to:

http://www.marketingsavant.com/diymarketing

I’ve created a special set of offerings just for DIY Marketing
e-course members.

And, as always… think big and market well!

Yours truly,

Dana VanDen Heuvel

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MarketingSavant(TM)
Leading Through Thought
Social Media // Thought Leadership Marketing
www.marketingsavant.com
dana@marketingsavant.com
Twitter: danavan
888-989-7771
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