e-Course Day 29 Email
SUBJECT: [DIY Marketing] Entrepreneurs Must Be Renaissance Marketers
*** Some of you mentioned that you’ve missed some emails in the past
week. I’m sorry for that. I thought that we had everything queued up
and ready to go but we missed a few steps. I won’t send out all of
the emails and flood your inbox, but the pages will be available
at the link below with all of the content from the past several
days. ***
Hi, {!firstname}. We’re almost done! Wow, one more day to go! I hope
that you’ve enjoyed this taste of a month of marketing ideas, action
items and some complimentary coaching. If you’ve taken just one or
two ideas from the 30 Ideas in 30 Days e-book or from this 30 Day
e-course, then you’re further ahead than most other entrepreneurs in
your category.
Of course, if you’re looking for the recap of the
http://www.diymarketingmonth.com/e-course-email-recap/
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“Today’s marketers have got to be far more focused on enlightenment.
They’ve got to be bold. They’ve got to be a leader. They have got
to challenge the status quo.”
– Donovan Neale-May (Exec. Dir., CMO Council)
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A “Renaissance man” (or woman) is defined as “a person who has wide
interests and is expert in several areas.”
Sounds like you, right? The entrepreneur – the expert in a few areas
with wide interests and purview over the many diverse aspects of your
organization.
The entrepreneur is a Renaissance marketing and Renaissance business
person. You must be an accomplished and versatile leader, you must be
adept at learning and applying new ideas in marketing and quickly
grasping new marketing technology and you must be capable of
translating all of your marketing efforts into CEO and CIO level
information on which you can make sound decisions.
According to some interviews with leading CMOs in a the AMA’s “Marketing
News”, there are several qualities that define a Renaissance marketer,
and thus, a Renaissance entrepreneur.
1. Vision and perspective on where the industry is headed
2. An advocate for trying, testing and learning new things
3. Complete command of the entire marketing and sales process
4. Confidence and conviction with humility and transparency
5. A deep understanding of segmentation and company positioning
6. An integrated marketing mindset – know when to use the right
tool for the job
7. Intimate knowledge of how things are sold and how money flows
into the organization
***** ACTION SUMMARY *****
1. You’re likely the chief marketer and chief salesperson. Map out
your entire sales & marketing process and ask “is my business
truly integrated?” Could you add more marketing and less direct
selling time, or do you need more of the latter?
2. Be collaborative (with customers), be innovative (with your marketing
and your offerings) and be inquisitive (of everything)
3. Focus on marketing at the level of product or solution and not
at the level of “device” or “gadget”. Renaissance marketers take a
holistic approach to everything. Everything matters!
***** RESOURCES *****
>> “The Renaissance Marketer”
http://www.marketingpower.com/ResourceLibrary/Pages/Radioshows/The_Renaissance_Marketer_Transforming_Your_Career_into_a_Work_of_Art_060109.aspx
Well, that’s all for now. Be on the lookout for FINAL LESSON
tomorrow.
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If you would like to learn more about MarketingSavant’s marketing
strategy, thought leadership or social media services, where you
work directly with me to build your business through strategic
marketing, go to:
http://www.marketingsavant.com/diymarketing
I’ve created a special set of offerings just for DIY Marketing
e-course members.
And, as always… think big and market well!
Yours truly,
Dana VanDen Heuvel
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MarketingSavant(TM)
Leading Through Thought
Social Media // Thought Leadership Marketing
www.marketingsavant.com
dana@marketingsavant.com
Twitter: danavan
888-989-7771
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