In the Media

FOR IMMEDIATE RELEASE:

Contact: DanaVanDen Heuvel
The MarketingSavant Group
888-989-7771
dana@marketingsavant.com

MarketingSavant Group reaches out to entrepreneurs with “DIY” marketing in honor of June’s “Do it Yourself” Marketing Month

Green Bay, WI — (May 13, 2009) Even in struggling economic times, small businesses’ entrepreneurial spirit continues to be a driving force in the American economy.

A Green Bay, Wis.-based marketing consulting and training firm is reaching out to the backbone of American business, providing a Do-It-Yourself Marketing Plan customized specifically for entrepreneurs. MarketingSavant is delivering free marketing tools just in time for Entrepreneurs “Do It Yourself” Marketing Month in June.

“As an entrepreneur myself, I know how challenging it is to keep marketing ‘top of mind’ and to stay front of mind with your customers when you’re wearing multiple hats,” said Dana VanDen Heuvel, president of MarketingSavant and creator of the month-long Do It Yourself Entrepreneur Marketing Plan geared to small business. “But effective marketing is even more pivotal to a small business’ well-being than their larger peers’.”

Not to mention the sheer number of small businesses ripe for marketing assistance. Small business is not equated with small financial impact. Consider these statistics:

  • In 2008, there were an estimated 27 million small businesses in the U.S. (Source: Small Business Administration)
  • In 2008, 12 million people were involved in starting new firms. (Source: Small Business Administration)
  • For 90 percent of these beginning entrepreneurs, it takes more than five years for an outcome to be determined. In that time, one-third disengage, one-third continue in start-up mode and another third implement a new firm. (Source: U.S. Small Business Administration)
  • Small businesses provide half the nation’s nonfarm, private real gross domestic product, and half of all Americans work for a small firm. In addition, small businesses have been the primary job generator in the U.S. economy, creating 60 to 80 percent of the new net jobs annually from 1994 to 2004.(Source: Small Business Administration)

With numbers like these, there’s a substantial audience that can benefit from Do It Yourself marketing tools customized to their unique needs. The MarketingSavant DIY Entrepreneur Marketing Plan includes several resources that entrepreneurs can quickly put to use, as well as tools to build their long-term marketing plans, including:

  • “30 Days of DIY Marketing” e-book, an excellent resource that provides a marketing calendar and more than 30 do-it-yourself marketing ideas to grow your business over the summer;
  • 30-day e-course, delivered daily by email, highlighting marketing tips;
  • Eligibility to receive one of 10 free copies of the book, “Guerilla Marketing in 30 Days” by Jay Conrad and Al Lautenslager;
  • Free access to a BlogTalkRadio program featuring insights from Lautenslager, a well-known and respected guerrilla marketer
  • Tips for reaching out to the media to obtain media coverage on your event/product/service
  • Much more!

“Realistically, entrepreneurs want to take charge of their own marketing, just as they take charge of everything related to their businesses,” said VanDen Heuvel. “The DIY Marketing Plan makes this good intention a reality by delivering a comprehensive plan specifically for entrepreneurs in an easy-to-implement, do-it-yourself format.”

To learn more about the DIY Entrepreneur Marketing Plan and/or to participate in the plan for your small business’ benefit, visit www.diymarketingmonth.com today!

VanDen Heuvel is an award-winning marketing blogger, creator of the American Marketing Association’s TechnoMarketing training series and a widely recognized expert on thought leadership marketing, social media and interactive marketing.
About The MarketingSavant Group: The MarketingSavant Group works with innovative organizations to leverage thought leadership marketing, digital and social media and emerging marketing technology to reach and keep their customers. The MarketingSavant Group conducts public and corporate seminars around the world on digital and social media and helps organizations through its unique “Thought Leadership Marketing” philosophy. For more information, visit www.marketingsavant.com.

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