Posts Tagged ‘Entrepreneurs “Do It Yourself” Marketing Month’

Day 3…Are You Number One or Two? Entrepreneur’s Do It Yourself Marketing Month

“Every GE business unit should be number one or number two in its
market, or else. Or else what? “Fix it, sell it or close it”

– Jack Welch

When I was in college, I was a huge fan (still am) of Jack Welch. While some other students were reading Sports Illustrated and People magazine, I was reading Tom Peters and other business authors that chronicled the trials of the business leaders they admired. Yeah, I was a bit of a geek…

Fast forward to today, and Welch’s 1980 mandate, done in an inflationary period during a recession like this one, is as relevant now as it was then. As entrepreneurs, our job is to get ourselves into the most relevant market positioning so that we can be one of the top few players in the market we serve. We need to be best in class, but only best in the class that we serve. We’re not trying to ‘boil the ocean’ here. (for your sake, I hope that your entrepreneurial juices are focused on creating blue oceans, if you were thinking of boiling any of the oceans.

Today we talk about marketing to those top spots and getting in front of the customer segments that matter most. This is one of the most important actions you can take. By defining the universe that you serve and seeking to be the best servant in the segment, you’ve set your course for long-term success and some short-term wins. (or, at least you’ll get some necessary course correction!)

Still not signed up? Join the entrepreneur’s DIY marketing e-course and get the free e-book “30 Ideas in 30 Days” today!


06 2009

Day 1…Entrepreneur’s Do It Yourself Marketing Month is Underway!

Maps encourage boldness. They’re like cryptic love letters. They make anything seem possible.
– Mark Jenkins, “To Timbuktu”

For every event that happens, there’s always a back story. I’m betting that for your company, there’s a great back story as well! For the Entrepreneur’s Do It Yourself Marketing Month event, the back story is pretty simple. I was taking some of my own advice about aligning my marketing with an existing event and searching for a ‘marketing oriented’ month, day or weekly holiday. Oddly enough, when searching in Chase’s, I found only one event with marketing in the title, and that was Entrepreneur’s Do It Yourself Marketing Month. Knowing many entrepreneurs that are on a DIY marketing budget, I though that this would be a perfect opportunity to put something together for them, and so many others like them who are in need of some marketing ideas and direction to keep things moving forward.

So, with that, let’s get on with the first day.

While I’m not going to release the entire contents of each course day in a blog post, I am going to give you a glimpse of what we’re covering on each day and give you and opportunity to sign up for the e-course, download the e-book and follow along!

Every good journey starts with a map…of some sort. Maybe, like perhaps your current entrepreneurial journey, the map was only in your head, but you had a map nonetheless. For those of you that know me, you know that I’m a huge fan of mindmaps. I use them for everything (including developing this program). On day one of the e-course, I offer you a couple of great Word and Excel documents as marketing plan templates to work through, as well as a couple of mind maps that I’ve found helpful in doing my clients’ marketing plans, as well as my own. These tools will help you along as you work through the DIY marketing month.

Still not signed up? Join the entrepreneur’s DIY marketing e-course and get the free e-book “30 Ideas in 30 Days” today!


06 2009

Welcome to Entrepreneurs “Do It Yourself” Marketing Month

June is Entrepreneurs “Do It Yourself” Marketing Month!

Even the bravest of entrepreneurs can be immobilized when faced with marketing their businesses.  In honor of the millions of entrepreneurs in the U.S. and across the globe, we’re providing approachable marketing solutions just in time for Entrepreneurs “Do It Yourself” Marketing Month in June.

“As an entrepreneur myself, I know how challenging it is to keep marketing ‘top of mind’ and to stay front of mind with your customers when you’re wearing multiple hats and responding to multiple demands”

For the month of June, MarketingSavant is reaching out to fellow entrepreneurs with a series of free marketing-focused services. The DIY marketing plan includes several resources that entrepreneurs can quickly put to use, as well as tools to build their own long-term marketing plans, including:

  • “30 Days of DIY Marketing” e-book, an excellent resource that provides a marketing calendar and more than 30 do-it-yourself marketing ideas to grow your business over the summer;30-day e-course, delivered daily by email, highlighting marketing tips
  • Eligibility to receive one of 10 free copies of the book, “Guerilla Marketing in 30 Days” by Jay Conrad Levinson and Al Lautenslager
  • Free access to an upcoming BlogTalkRadio program featuring insights from Al Lautenslager, a well-known and respected guerrilla marketer
  • Tips for reaching out to the media to obtain media coverage on your event/product/service
  • Much more!

Since DIY marketing isn’t something that can be adequately covered in a day or even a week, we’ve put together the comprehensive plan and e-course delivered over a month’s time, during which entrepreneurs can learn and implement marketing in realistic portions.
To participate in the free DIY marketing plan and boost your business’ marketing efforts, sign up the for 30 day Entrepreneurs DIY Marketing e-course today!


05 2009